BLK MDNA | THE KING’S RITUAL™

Beard Care Collection

Cleanse. Condition. Nourish. Command.

A well-kept beard isn’t simply groomed—it’s cultivated.

The King’s Ritual™ by BLK MDNA is a three-step luxury beard-care system created for the man who understands that presentation, discipline, and self-care are part of the standard. Featuring the Purifying Foam™ Beard Wash, Crown Oil™ Beard Elixir, and Crown Balm™ Beard Butter, this elevated grooming trio works together to cleanse, soften, condition, and refine the beard while caring for the skin beneath.

Thoughtfully formulated with nourishing botanical oils, rich butters, proteins, aloe, and conditioning ingredients, each step transforms an everyday grooming routine into an intentional ritual.

Because the crown deserves care.

THE THREE-STEP RITUAL

STEP 01 — PURIFY

Purifying Foam™ Beard Wash | 5.07 fl. oz. / 150 mL

Where Grooming Meets Greatness.

Begin with a clean foundation. Purifying Foam™ is a lightweight foaming beard cleanser designed to remove everyday buildup while refreshing the beard and skin without leaving the hair feeling stripped.

Aloe vera, ProVitamin B5, hydrolyzed jojoba protein, Dead Sea salt, argan oil, and jojoba oil create a conditioning cleanse that leaves facial hair feeling fresh, soft, and prepared for the next step of the ritual.

Massage 1–2 pumps through a thoroughly wet beard and into the skin. Rinse well and follow with Crown Oil™.

STEP 02 — NOURISH

Crown Oil™ Beard Elixir | 1 fl. oz. / 30 mL

The Essence of a Well-Kept King.

Crown Oil™ is a lightweight beard and skin elixir crafted to soften coarse facial hair, replenish moisture, reduce the feeling of dryness, and impart a naturally polished shine.

A luxurious blend featuring jojoba, argan, grape seed, coconut, and rosemary oils conditions both the beard and the skin beneath, while an essential-oil-based scent creates a clean, sophisticated finish.

Apply 3–5 drops to your palms, distribute through the beard from root to tip, and massage into the skin beneath.

STEP 03 — CONDITION + DEFINE

Crown Balm™ Beard Butter | 2 oz. / 58 g

Nourish the Beard. Defend the Throne.

Complete the ritual with Crown Balm™, a rich conditioning beard butter created to soften, moisturize, smooth, and give the beard a refined, well-kept appearance without an excessively greasy finish.

Shea butter, babassu oil, grape seed oil, beeswax, vitamin E, and rosemary extract help seal in moisture while giving the beard lightweight control and definition.

Warm a dime-sized amount between your palms, massage through the beard and skin, then shape as desired.

WHY HE’LL LOVE THE KING’S RITUAL™

The complete system gives him everything he needs for a more intentional grooming routine: cleanse + hydrate + soften + condition + define. It’s ideal for multiple beard lengths and textures and designed to care for both facial hair and the skin underneath.

3 products. 3 steps. One elevated standard.

THE BLK MDNA STANDARD

This isn’t just beard care. It’s the ritual before the suit. Before the meeting. Before the date. Before he steps outside and represents himself exactly the way he intended.

Purify the foundation.
Nourish the crown.
Define the standard.

BLK MDNA — THE KING’S RITUAL™
Built Different. Groomed by Intention.